Retail, Training Academies & Experience Centres
We create experiences that connect brand and space.
Crux designs retail, training, and experience environments that connect brand, behaviour, and space into a clear and compelling narrative. From flagship spaces to innovation hubs and training academies, we balance creative ambition with technical rigour to ensure concepts are deliverable, scalable, and commercially effective across multiple locations and audiences.
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Crux was appointed to design a vehicle brand showroom for JLR, conceived as a focused, high impact environment supporting product showcase, technology presentation, and client engagement. The showroom was developed alongside evolving global brand requirements, with the challenge of delivering a compelling experience within a compact footprint, while ensuring consistency, repeatability, and operational clarity.
Crux was appointed to design a vehicle brand showroom for JLR, conceived as a focused, high impact environment supporting product showcase, technology presentation, and client engagement. The showroom was developed alongside evolving global brand requirements, with the challenge of delivering a compelling experience within a compact footprint, while ensuring consistency, repeatability, and operational clarity. Located within a listed building in Wapping, London, the project required a sensitive response to architectural constraints while delivering a calm, intimate, and emotionally intelligent retail experience aligned with the brand’s mission: to create a world where women feel beautiful and valued. This flagship space became both a physical destination and a strategic reference point for future boutiques worldwide.
Crux was appointed to design a new Technical Training Academy to support JLR’s evolving global training requirements. The academy was conceived as a multi audience environment, supporting internal technical teams, external partners, and suppliers, while enabling the rollout of innovative technologies and standardising knowledge across regions.
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Crux was appointed to design a new Experience Centre for a private client, conceived not as a place to tell a story, but as a space where that story could be felt, understood, and experienced. The ambition was to translate complex innovation, research, and future facing technology into an intuitive, immersive, and human journey. The resulting environment blends architecture, digital content, and behavioural insight into a single, cohesive experience that invites exploration rather than explanation.
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