Guidelines & Playbooks
We help organisations scale with clarity and control.
Crux develops global guidelines and playbooks that transform design intelligence into clear, repeatable systems. By defining standards, rules, and governance upfront, we enable organisations to deliver projects faster with confidence, achieving consistent quality, cost certainty, and control across complex portfolios while allowing for local flexibility.
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Crux was appointed to create the first Global Retail and Brand Design Guidelines for Catherine Deane, supporting the brand’s international expansion while protecting its deeply emotional, craft led identity. The guidelines were developed to enable faster store openings, reduce risk, and ensure every boutique delivered a consistent, elevated experience regardless of location or delivery partner.
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Crux was appointed to lead a comprehensive update of JLR’s Global Design Guidelines, creating a single, coherent operating system for the delivery of workplaces, laboratories, workshops, training academies, cafeterias, and supporting facilities across the client’s global estate. The appointment responded to rapid international growth, increasing delivery complexity, and the need for greater consistency, cost control, and governance across regions and delivery partners.
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